Google has redesigned its app brand

Over the previous few days, eagle-eyed Google customers could have that in some cases, the capital G brand for the corporate now sports activities a gradient softening the transitions between the 4 solid-color sections. The branding has been modified for the Google app on each Android and iOS units as of this writing. Nevertheless, there are nonetheless a number of locations that proceed to sport the basic shade block look, together with browser favicons. It is also not included in Google’s official collection of photos for press; the basic model continues to be getting used because the entry for the Google app brand.

Not one of the logos for different Google smartphone apps seem to have adopted a brand new gradient look. However maybe notably, the branding for Google’s Gemini AI assistant does have on its star image. Possibly AI is main the way in which for aesthetics in addition to for technical decisions at Google? Or possibly this can be a trial run to gauge reactions earlier than rolling out a full model redesign?

Regardless of the motive, the most important shock is not that Google could also be rolling out a brand refresh, however that the change appears to be occurring with zero fanfare. When the corporate final in 2015, there was an entire marketing campaign explaining each final element of the brand new look. Branding is an enormous deal for a company as massive as Google. Even adjustments that appear minor would undergo many iterations and committees and vetting earlier than they go dwell. And any advertising exec is aware of that consistency is essential, so it is particularly unusual that, if this can be a everlasting change, it is occurring in a piecemeal strategy.

We have reached out to the corporate for extra details about whether or not gradients would be the scorching fashion development for all Google merchandise in 2025.